Golden Spiral (Purpose)
The service you do for others is the rent you pay for your room here on Earth.
— Muhammad Ali
Below is more about our purpose, and this is defined as our Golden Spiral. It encompasses our values, how we work, who we work with, the employees we retain, and the projects we work on together. This is our “Golden Spiral”:
Our Who
Image Description: Five disabled people of colour with canes, prosthetic legs, and a wheelchair sit on a rooftop deck, laughing and sharing stories. Greenery and city high-rises are visible in the background. Photo taken by Chona Kasinger for Disabled and Here.
ThisAbility® Limited, Disability Justice business proudly owned (and led) by “a Global Majority Disabled AF Oracle”, empowers socially conscious brands to anti-ableist, socially impactful ecosystem for Disabled people and Disability liberation. By integrating Disability culture, we (re)imagine these brands, fostering collective liberation in business and society.
We're the type of people who believe in the potential and the magic we have within Disabled people (especially Disabled People of The Global Majority, colloquially “people of colour”) to thrive, not merely survive. We're the type of people who believe in doing what makes us feel alive and finding ourselves where we never thought, getting our hearts beating faster and building socially conscious businesses (and the world) into a better place for Disabled people. We're the type of people who believe in always centring Disability in everything. We're people who believe in consistent ethical and conscious growth through discomfort, continuously taking action, even when it's scary.
We're people who believe in equity first over equality. We're the type of people who believe in using equity as our tool to achieve our mission to (re)imagine every socially conscious brand becomes a fully anti-ableist organisation and to create Disability Liberation in business and society at its core. We're the type of people who believe in equity as a foundation to lead towards justice and collective liberation. We're the type of people who believe in being a Disabled and Person of The Global Majority-owned business and working with other Disabled and Person of The Global Majority-owned businesses.
We're the type of people who believe in always putting Disability and Disabled people at the heart of everything we do. We're the type of people who believe in changing the culture to make equity the default via Disabled Creativity. We believe in going beyond sustainability into systems thinking and regeneration. We believe in creating Regenerative Leadership, Regenerative Design, and Regenerative Culture. We're the type of people who believe there is a better way to do business: Business built on Disability, creativity, resonance, collaboration, adaptability, systems thinking, regeneration, conversation, interdependence, and Revolutionary LOVE®.
We're the type of people who believe that (re)centre Disability and accessibility (in all its forms for Disabled people) in everything we do. We're the type of people who believe that Disabled people are experts in practising infinite imagination within limitations, and we have the power to enrich the creative industries, socially conscious businesses, and the world.
Working with ThisAbility® Limited means that socially conscious brands can evolve and progress together to centre Disability, daringly.
Do not follow the path. Go where there is no path to begin the trail.
— Ashanti proverb (Ghana)
Our Why
Image Description: Six disabled people of colour sit inside an art-filled bookstore, wearing a mix of KN-95 and N-95 masks in different shades. In the centre, a Black person sits in front of a couch, wearing glasses and noise-canceling headphones, while holding up a sign reading, "Together We Mask." On their left, a Black person rests on their rollator and an Indigenous woman sits on the couch. On their right, a Latinx person sits on the couch with their cane resting against their legs, a Latinx woman sits on the floor, and an Asian person relaxes in their mobility scooter. Photo taken by Gritchelle Fallesgon for Disabled and Here.
With our innate sense of solidarity and desire for justice and collective liberation, we work tirelessly to ignite, amplify, and invest in Disabled creativity across the globe for a liberated future for Disabled people. In everything, we always centre Disability, daringly.
Our business may be Limited in name, but we are unlimited in imagination.
Our mission is to shift the culture, making equity the norm and paving the way for justice and collective liberation. We embrace boldness, wildness, and fearlessness to integrate Disability through innovative collaborations and shared adventures.
At ThisAbility® Limited, we don’t shy away from Disability. It's the very reason we exist. We're not erasing Disability and Disabled people; we're embracing them. Since our inception, we've been on a journey of growth, authenticity, and wholeheartedness, striving to live our best lives, not despite Disability but because of it.
We at ThisAbility® Limited are at the forefront of centring Disability within socially conscious brands. With the leadership of our badass Founder and Chief Radical Officer, Sulaiman R. Khan, we are making ourselves the go-to business for bold, wild, and fearless ethical and conscious work. So together, we will rearrange culture and behaviours to develop anti-ableists, socially impactful ecosystems (and the world) into a more radical, accessible, just, liberated, regenerative, kinder, vulnerable, curious, compassionate, courageous (that’s open-to-failure), supportive, healthier place of Disability.
Shared Values + Shared Action = Shared Profit. (That's financial and social profit.)
— Cindy Gallop
Our How
Image Description: A Black trans person with idiopathic hypersomnia sleeps contentedly on a bed of warm blue and purple clouds. They're wearing an eye mask and their dark curly hair is wrapped in a colourful sleep scarf. A small purple bat plushie is nestled beside them. Behind the sleeping person is a window, bathing the room in warm afternoon light. Artwork by Jonathan Soren Davidson for Disabled and Here.
We are not a recruiter nor a business that gets every Disabled person into work or a charity, as many nice organisations do that already.
We are a Global Majority Disabled-owned Disability Justice business. We're driven by bold, wild, and fearless Disability, building upon regenerative and mutual relationships between socially conscious organisations and Disabled creativity. We do this because we believe in generating respective community care, joint (ethical and conscious) shared value, and investing and enabling Disabled creativity to future-proof their socially conscious organisation by supporting them to become anti-ableist socially impactful brands.
Enriching, interdependent, loving.
Our What
Image Description: Wide back shot of a disabled Black non-binary hiker entering a forest with trekking poles via an accessible paved trail. They are surrounded by lush greenery, with sunlight peeking through the back of the visible path. Photo taken by Justin Katigbak for Disabled and Here.
We help socially conscious brands divest from ableism and enact Disability liberation, by integrating Disability culture. Our mission is to support the (re)imagining of every socially conscious brand into a fully anti-ableist socially impactful ecosystem, all in aid of collective liberation in business and society.